Privacy Policy

This Privacy Statement explains how Beacon South West Ltd t/a Beacon Electrical ("Beacon South West Ltd," "we," "us," or "our") collects, uses, and discloses your information. The Privacy Statement applies to all services and products.

Where applicable, you consent to the use of your information as described in this Privacy Statement each time you use our products or services, so we urge you to read this document in full, and Contact Us if you have any questions.

Collection and use of Personal Information

Personal information is information that can be used to directly or indirectly identify you. Personal information also includes anonymous information that is linked to information that can be used to directly or indirectly identify you. Personal information does not include information that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.


When you place an order, whether online, over the phone or in person, your name, address and contact information will be used solely for the purpose of completing your order. Your payment data is encrypted and sent to our payment gateway partners, Secure trading, if online, or First Data in other cases, to complete the transaction. The order process necessarily includes the sharing of your data with the manufacturer or distributor of your goods (the supplier) who will be delivering the items.


Our server is secured using closed port, IP limited protocols and any breaches are traceable. We do not store any payment data on any website or database.


Other than the supplier we do not share your personal data with any third parties, and it is not used for remarketing, profiling or any other purpose. We deal only with suppliers employing equally secure policies, and they will not share your data or use it for any other purpose.


Access to your order information via our administration system is secured by individual and regularly updated passwords and is limited to our team and, when necessary, our technical consultants.

We endeavour not to write down any card data, but where this is necessary it is stored securely according to PCI/DSS guidelines and securely destroyed immediately once processed.


What Personal Information We Collect

Depending on the products and services you use, we collect different kinds of personal information from or about you.

Information you provide: We collect the personal information you provide-such as your name, username, or email address-when you use our products and services, create an account.

Information about payments: If you make a purchase, we collect personal information in connection with the purchase. This information includes payment information, such as your credit or debit card number and other card information; other account and authentication information; and billing, shipping, and contact details.



We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.


How We Use Your Personal Information

Generally speaking, we use personal information to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements and services, and to protect us and our users.

For any of the uses of your data described above that require your prior express consent, note that you may withdraw your consent by Contacting Us.

Promoting safety and security: We use personal information to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping ensure the safety of our products and services.
Each of these affiliates collects processes and determines how to process your personal information as a data controller to help provide you the products and services you request.

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:



In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with 
Klarna’s own privacy notice.

Marketing messages
We will only send you marketing messages if you consent for us to do so.
You can stop receiving marketing messages from us at any time.

You can do this: - Through your online account.
- By clicking on the ‘unsubscribe' link in any email.
- By e-mailing or by writing to:

Customer Services, Beacon Electrical, 263 Beacon Park Rd, Plymouth, Devon PL2 3JP.

Once you do this, we will update your profile to ensure that you don't receive further marketing messages.
Please note that we will update our systems as quickly as we can but you may still get messages from us while we process your request.
Stopping marketing messages will not stop communications in regards to orders or customer related issues.

We also engage in online advertising, also to keep you aware of what we're up to and to help you see and find our products.


Your Rights.

We take reasonable steps to ensure that your personal information is accurate, complete, and up-to-date. Depending on where you live, you may have the rights described below.

You have the right to access, correct, or delete the personal information that we collect. You are also entitled to object to or restrict, at any time, the further processing of your personal information. You have the right to receive your personal information in a structured and standard format. You may lodge a complaint with the competent data protection authority regarding the processing of your personal information.

To protect the privacy and the security of your personal information, we may request information from you to enable us to confirm your identity and right to access such information, as well as to search for and provide you with the personal information we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal information that we maintain.

You may Contact Us to exercise your rights. We will respond to your request in a reasonable timeframe, and in any event in less than 30 days.


Closing Accounts.

Please Contact Us to close your account in relation to the following uses of your personal information:

providing, improving, and developing our products and services;
communicating with you;
offering and measuring targeted advertisements and services;
promoting safety and security;

If you close your account, we have no obligation to retain your information, and we may delete any or all of your information without liability. We may retain, however, information related to you if we believe it may be necessary to prevent fraud or future abuse, if required by law, or for legitimate purposes, such as analysis of non-personal information, account recovery, auditing our records, or enforcing our rights and obligations under our agreements.


Information Security, Integrity, and Retention

It is important that you take precautions to protect against unauthorized access to your products, account credentials, and computers or other devices. If you feel that the security of your account or personal information has been compromised, please immediately Contact Us. Please be aware that, despite our efforts, no security system is impenetrable. In the event of a security breach, we will promptly notify you and the proper authorities if required by law.

We will retain your personal information for as long as it is necessary to fulfil the purposes outlined in this Privacy Statement, unless a longer retention period is required or permitted by law.